Starting a small therapies ( massage and beauty) business in Brighton

Starting a therapies business is never easy especially in Brighton where there is so much competition, which makes it extremely difficult to break through. A few things that can help out:

Differentiate your business from the rest of the competition i.e. choice of products, services, staff, marketing, and decor. The more you are different the more probable it will be for customers to visit and keep coming back as they will place your business in a special category without any points of reference to compare with.

Ad value to your services, every little thing counts from a glass of water, tea etc to slippers and consultation. By adding little extras you can again build a little niche in the consumer’s consciousness which will help your business to retain and attract new clients.

Have a good all around marketing plan; utilize the web, local press, magazines and social media. The more your name/business is out there the better the chances are to hear back from your audience. Again try to differentiate your ads from everyone else’s. Remember you will need to spend money to make money.

Finally, build good relationships with your customers, always visualize the long terms value of a customer and not the one off payment of the first appointment. Ensure that you come across as honest and caring but also professional and know legible.

May Meachayaa is a lead therapist and owner of Little Jasmine Therapies Ltd one of the best massage and beauty services providers in Brighton, UK