Massage in Brighton: Dare to Be different

Owning a thriving massage practice in Brighton with a developed base of recurring clients, or just starting to get clients? This next few lines will try to summarize known secrets that will enable you to get more joy from your work, get more clients, ultimately make more money doing what you love, and show how online marketing allows you some of the best ways to achieve those goals.  

Every successful marketing campaign should always lead with your WHY. "Why are you doing what you are doing?" It sounds simple, right? But if you want to be an accomplished massage practitioner, you must identify a way to separate yourself from your competitors. There are about 50,000 registered massage therapists in the U.K. alone ... and guess what they all have in common?

They massage!!

So, if you need to stand out from the crowd and have customers wanting to be treated by you rather than any of the other countless massage therapists out there, do not just tell people what you do, tell people why you do it. This is the angle that will if managed appropriately will lead to a competitive advantage, an edge over other practitioners..

It’s true that the world of business is undergoing a completely revolutionary shift. The rules and practices are changing and a rapid rate. Operations that focus exclusively on the bottom line will go away and soon be forgotten. It would be safe to assume that most of you reading this article  you were first drawn to massage because you had a passion to heal others, right? And if you are just starting out, you have invested countless hours in your training and education. And if you have been in business for a few years, lets add a few more hours of continuing education to fuel the inspiration that keeps you focused on why you continue to do what you do. But it goes beyond that. You need to fully and comprehensively understand the "Why" as for most people in the profession, it isn't about the money.

Consider this, if the massage profession is so inspiring, why is it estimated that 7,000 out of the total 50.000 leave the profession each year? To put it in other words, that means more than one out of every six massage practitioners will leave the profession this year, and this is not because they don't enjoy it, but simply because they do not know how to translate their "why" they do what they do into how it helps their customers and potential customers lead better, healthier and more energised lives.

On our next instalment we will be advising on how to make this all important change in mentality and turn your Brighton massage therapy practice  around. 

Advice - How to give a great Foot Massage in Brighton

Women ( and men) love a foot massage in Brighton, it is well known that feet are one of the key primary places on the human body that can become sore, mainly from extensive and prolonged walking.

While a little effort will ensure that a foot massage is at the very least mediocre, some knowledge will make it stellar. Also, if you are trained adequately or have experience at giving foot massages yourself, you don’t need to refer anyone to professional massage therapist.

Another great characteristic of foot massage is its ability to heal the body over and above just the foot. There a lot of professionals that believe that a properly executed foot massage yields a full-body relaxation, but this belief is based on reflexology and has little proven efficacy.

Massage Therapy in Brighton

Before commencing the massage, it is important to have the feet be wet, whether with water or some other soaking preparation. After they are soft, you can use many different techniques to induce pleasurable feelings.

One of the techniques utilized involves holding the back of one’s foot and rotating your hand around it continuously, while periodically reversing direction. The rotations and reversals enable long-lasting stimulation, and it is not too difficult on the person delivering the treatment.

Another great and straightforward maneuver is the repeatedly stroking of the foot with both palms. You will need to apply a continuously good amount of pressure as you slide each palm down the length of the foot, and just keep placing one hand in front of the other as you move, as if climbing a rope. You can apply variable pressure to further spice up the technique, although a medium level pressure is fine if you want to keep stable.

There is also plenty of things to do with just a few fingers instead of your whole hand. For instance, you can use your forefinger or thump to move up and down the foot with this linear motion being very relaxing. You can also do elaborate patterns that make the massage more interesting and indulgent.

Adequate attention should also be paid to the toes. A lot of people love having their toes pulled and cracked, but that comes down to personal preference. Rubbing the toes lightly is a great supplement to a foot massage, and is also much easier than focusing on a larger area

To spice things up you can go for a slightly more exotic option such as the Thai foot massage from Little Jasmine Therapies in the Brighton city centre.