Massage in Brighton lucks creativity, although the market is tremendously fragmented with many providers where you would normally expect a great deal of diversity it does not deliver that very important differentiation factor that would have made Brighton the Mecca of massage practices in the South East.
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| Thai massage in Brighton by Little Jasmine Therapies |
Lets outline the different type of establishments or practices you have within the Brighton massage industry :
Hotels with spa facilities
Beauty salons that provide massage treatments
Exclusive massage treatment establishments
Individuals that practice from home
Mobile massage therapists
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All of the above offer more or less the same type of treatments
Sports massage
Swedish massage
Reflexology
Remedial massage
Pregnancy massage
Obviously the skills and competency of the massage therapists is an all important factor that distinguishes good from bad practices but it should not be the only basis of differentiation therapists and owners should strive for.
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| Hot Stone Massage in Brighton by Little Jasmine therapies |
Differentiating your business from the competitions takes a lot more, from the type of advertisement and communications to the aesthetic of the business premises and loyalty programmes that professionals engineer and beyond. Differentiation must also come within the treatments themselves in other words innovation on the work place should take the driving seat amongst strategies employed within the industry.
Signature massage treatments is one of the manifestations of the paradigm outlined above but it should be more diverse and radical both vertically and horizontally.
Join us on the next segment of the discussion where we will be outlining concrete strategies to bring about the creative revolution that is so much required if Brighton is to be a strong competitor in the industry.
