Love our Brighton Nails

Here at Little Jasmine Therapies & Spa in Brighton, we offer our customers only the best products and services in the market. The same goes for our manicures and pedicures.

After extensive market reaserch we have decided to partner up with two very experienced nail varnishes providers with a consistent track record in innovation and quality products. CND and O.P.I are market leaders and they offer an unparallel service to customers around the world

Pedicure in Brighton

Why CND Shellac? 

CND Shellac™ delivers 14+ day flawless wear, superior color and mirror shine with zero dry-time and no nail damage. Available in 69 trend-setting shades that can be layered together to make infinite options, CND Shellac is a true innovation of chip-free, extended-wear nail color!

 CND Shellac is the original, one and only Power Polish. It’s not a gel polish – which are basically just “watered” down gels. It’s a true innovation in chip-free, extended-wear nail color!

 It goes on beautifully, wears beautifully, dries immediately and removes with no damage. CND Shellac is designed as a system. The service begins with CND Shellac Base Coat – one thin layer is all you need. It cures in 10 seconds and provides the foundation for the Shellac system.

Next is your choice of CND Shellac Color Coat, followed by the CND Shellac Top Coat which provides the durable final coat and seals the deal with a mirror-like finish. The CND UV Lamp is used to cure the layers immediately and create the scratch-resistant, high-shine finish that CND Shellac is known for.

Why choose CND Shellac? The application service time for CND Shellac nails is only 30 minutes and CND Shellac goes on with the ease of a traditional bottle of nail polish.

The dry time is zero – yes, that’s right, zero! There’s also no odor, and no damage to nails. CND Shellac is 3-free (contains no formaldehyde, DBP (dibutyl phthalate) and toluene). CND Shellac polish lasts for 14+ days, with durable shine that resists chips, scratches, and smudges.

Finally, enjoy the easy-off that only CND Shellac delivers. Removal time is brief, and the method doesn't damage the nails or surrounding skin.

Manicure in Brighton

Why OPI?

 OPI - is recognized as the world's leading manufacturer of professional hand, foot and nail care products

• Sold in over 103 countries worldwide
• Sells over 55,000,000 bottles of lacquer and treatment each year which is a testament to the success and demand for the range 
• OPI is a manufacturer, they don't make nail products for anyone else 
• Unprecedented research facilities in Hollywood, California ensuring OPI customers are the most up-to-date and innovative professionals worldwide 
• 24 product patents with numerous patents pending 
• Consistently awarded by press and industry for quality and professionalism of products OPI - is recognised as the world's leading manufacturer of professional hand, foot and nail care products

Manicure and Pedicure in Brighton

Visit us today and try them out :)
 

How Does Massage Brighton Help Your Body Detox?

Need to Detox? Massage Brighton Can Help

Not feeling your best and not sure why? Might be time to detox.

Couples Massage Brighton

Apart from a detox diet or drink special smoothies to detox you can easily start with a massage to kick-start your body’s own natural cleansing processes, which has slowed down potentially for a variety of reasons — lack of exercise, little fluids or fiber in the diet … If you haven’t been taking the best care of yourself, a detoxifying massage can help set things right again.

How will massage assist the body to detox, exactly? 

The pressure and rhythmic strokes applied to muscles, tissues and organs during massage therapy help stimulate the circulatory system. It works sort of like a sponge: When pressure is applied to the tissue and fat, toxins are literally “squeezed” out from in between the muscle fibers and cells. They’re released into the circulatory system for easier elimination.

The key importance of the lymph system

Your lymphatic fluid system works in unison with your cardiovascular circulatory system to fget rid off toxins and carry immune cells throughout the body to help defend against infections. If your lymph fluid circulation gets sluggish, toxins can build up and immune cells may not get carried to the areas of the body where they’re required.

Unfortunately the lymph system doesn’t have a big central pump like the heart to keep things moving, so it has to rely on gravity, exercise, breathing … and massage. So if you haven’t been as good as you should about your exercise, diet and “me time” routine (it happens to the best of us!), that can affect how you feel, causing aches, pains and swelling (lymph edema). It can also cause deterioration in organs and glands like the thymus that are vital players in your immune system.

It’s easy to see why detoxification is so important to avoiding illness and chronic health conditions. So if you’re not feeling your best or haven’t been as good about your diet and exercise routine lately, try a massage to get back on track. Remember to drink a glass or two of pure water after massage to help the body flush out toxins more rapidly.

At Little Jasmine Therapies and Spa, we’ll work with you to create a plan for regular, ongoing massage therapy sessions that can keep you healthy while working with your schedule and lifestyle, your health concerns and your priorities. Call or come in today and let’s talk about how you can get more massage and well-being in your life.

Avoid Xmas Gift Mistakes - Dont just buy a gift buy an experience!

A gift should make the recipient happy — or at least not sad or angry. As the gift-giving season is upon us, it’s a good time to remember that gifts are a powerful form of communication. So what messages are being sent by the holiday gifts you’ve picked out for people?

Gifts can enhance connections between people. A truly bad gift, though, can ruin a relationship, with emotional impact that’s remembered for decades.

Spa and Massage Gift Vouchers in Brighton

 Read all about "bad" gifts classified under the following 6 categories 

The All About Me Gift

Many women would be overjoyed with the gift of diamond earrings from their husbands. Not Patty, 58, who said that her husband Bill’s choice for her of flashy, pricey jewelry was the worst gift she’s ever been given. “We couldn’t afford them,” she said. “We had a new baby, a new house, and the last thing I needed was diamond earrings. Bill got them to impress his parents and to compete with his brother. Those stupid earrings didn’t have a thing to do with me or what I wanted or needed.” That was nearly 30 years ago. Bill’s gift prowess has improved since then, and he and Patty are still happily married. The earrings didn’t survive, though—Patty returned them the day after she received them.

Several people that I interviewed felt that charity donations given in their names also fell into the “All About Me” category. “If it was to one of MY favorite charities that would be different,” says Glenn, a 50-something manager. “Sometimes I think it’s not even about the charity, they think they’ll look altruistic. Either way, it’s not really a gift if you ask me.”

The Obvious Regift

Andrew, 32, was initially delighted to get an elegant Italian dress shirt from his father. “Then I saw that it had his initials monogrammed on the cuff. He hadn’t unfolded it, so maybe didn’t know. Thoughtless.”

Unless it’s a family heirloom, most people feel belittled by a regift. Sometimes the gift itself is great, but what hurts is the knowledge that it wasn’t chosen especially for them. Or that little to no thought at all was put into the gift.

On the other hand, nearly everyone I spoke with had regifted a present at some point. The key to successful regifting is to ask yourself if you would have picked that gift out for that person in the first place — and then be really careful to remove any evidence that this was something that had been given to you.

Pete’s mom would not be classified as a successful regifter. “She had this book on her coffee table for years. Then one year she wrapped it up and gave it to me for Christmas,” related Pete, 62, who unsurprisingly describes his mother as “cheap.” And that’s the most common reason behind the unsuccessful regift. Others resort to regifting due to poor planning — for example, grabbing something from the closet on your way to the post office or party, out of desperation.

The Statement Gift

In a bizarre twist on the regift, Chelsea’s husband gave her the same Gucci purse — literally the same exact purse — two years in a row. “I loved that purse, it was the best gift I’d ever gotten. I loved it so much I didn’t want to use it because I had two small kids and you know, it would get dirty,” Chelsea, 38, explained. The next year, her husband rewrapped the purse and gave it to her again. “He said since I hadn’t used it, he might as well just give it to me again — now maybe this year I’d use it.”
Chelsea’s husband made his point, and that’s what the statement gift is all about. While gifts are intended to communicate a message of some sort, the story is normally one of affection and caring. Statement gifts, on the other hand, typically offer disapproval or some kind of judgmental commentary aimed at the recipient.

Lori, 40, has received a gorgeous, expensive nightgown from her mother for the last three Christmases. She hasn’t actually been able to wear them though because the nightgowns aren’t really gifts; they’re opportunities for her mother to deliver a message. “It’s always a size or two too small for me,” says Lori, who says she is maybe 15 or 20 pounds overweight. “Then my mother rips it out of my hands and says, ‘Oh that won’t fit will it? You know honey, you’ll never find a husband if you don’t lose weight.’”

Terri, 64, remembers with crystal clarity the last Christmas of her high school year. “I dropped hints for over a month about this suede fringe handbag that I wanted so badly,” she recalled. “My parents gave me a set of dishes for my ‘dowry’ instead. They had said they were supportive of my going to college, but this told me that the real goal should be a husband.”

The Well-Meant Misfire

“My best friend gave me an acne solution kit,” shared Jan, 26. “She was absolutely trying to be helpful and thoughtful. She and I had talked about my skin problems. But still, who wants an acne kit for Christmas? At least she gave it to me in private instead of having me unwrap it in front of other people.”

Misfires most often occur when the giver experiences a momentary deficiency of empathy. They weren’t thinking from the point of view of the recipient, but their own. This sort of mistake is easy to make during the rush and stress of the holidays.

“My wife gave me a stuffed teddy bear the first year we were dating. It completely threw me, I thought maybe she was saying I was a little boy or something,” said Alex, 33. “Between that and my poor reaction to the gift, it’s a wonder we made it.”

The worst misfires are those with lasting consequences. Like a living creature. Erin, 34, recalled the Christmas her single mom brought home a puppy. “I think she thought that all kids should have a puppy, but she hadn’t thought it through. Nobody in the house had time to care for a puppy — the training, the vet. It was a mistake. We did love that dog and he lived to 14, but still.”

The Passive-Aggressive Gift

“My mother-in-law takes the cake,” complained Theresa, a 40-something accountant. “One year for Christmas she gave my husband a thick, beautiful cashmere sweater and she gave me a mug that said ‘Scott’s Wife.’ Of course she was smiling and laughing when I opened it, and saying what a great joke it was. But I think it was meant to hurt.”

Passive aggression is hostility wrapped in soft bunting. It is a special breed of the Statement Gift, and when it is handed over, it is in effect as a weapon meant to deliver blows to the recipient’s ego.
“Last year, I lost almost 25 pounds, and then my so-called friend gives me two pounds of See’s candy for Christmas?” Sheree, 30, griped. “At first I thanked her and was thinking it was a really nice gift. I love See’s candy. But then after I ate half the box and felt disgusted about myself, I realized that it was actually a mean gift. She’s not my friend, she’s jealous.”

“When her dad and I first married, my stepdaughter got me a hideous top in a size XL,” recalled Sue, 50, who typically wears a medium. “Frankly I wondered if her mother actually picked it out to take a little swipe at me.”

The Non-Gift

In households with shared finances, if it was something you would have purchased anyway, it doesn’t count as a gift. Socks, frying pans, and hair brushes have all achieved the “worst gift” designation by the people I’ve spoken with. But the baddest of bad in the non-gift category are major purchases that were made without input from the recipient and laced with a touch of the “all about me” gift.
Lucy, 54, offered one example of such a present: “After I was accepted into graduate school, I spent months researching which computer to buy and was about to get a Mac when my now-ex husband comes home with a Tandy from Radio Shack. He said it was an early Christmas gift. That gift was awful in so many ways. I felt cheated out of a real Christmas gift, plus it wasn’t what I wanted. He pranced around acting like he was so generous, bragged to his parents and our friends. It was in my school budget all along.”

“Have you ever seen those ads with the car with the big bow and wondered, who would buy someone a car for Christmas?” said 30-something Sara. “My husband did. In fact I think it might have been ads like that that gave him the idea. Anyway, I’m still making the payments on my Christmas gift that WE are driving. He’s usually not that dense. I think he thought he’d look like a hero getting that bow and all.”

If you weren’t already aware, these stories should demonstrate that gift-giving is complicated. It’s time-consuming and expensive. People are pickier than ever about what they’d like, and shoppers are overwhelmed with options. It’s no wonder we don’t hit the mark every time.

But to qualify as a “bad gift,” or to earn the Worst Gift Ever title means the gift isn’t really a gift. It is a missive, a message that comes across as hurtful or just plain thoughtless. And if there’s anything that’s true about good and bad gifts alike, it’s that the thought is what really counts.

Spa in Brighton

Reward yourself a Little Jasmine Therapies and Spa Membership in Brighton and get up to £364 worth of treats to share with friends and family !

Delay signs of ageing, with no nasty side effects!

 

Anti-Ageing Therapy in Brighton

Little Jasmine Therapies and Spa is very happy to announce its collaboration with  Yvonne Campbell an expert and long standing holistic professional.

Amongst the treatments that Yvonne will be offering is the amazing Anti-ageing laser therapy.

An effective way of delaying the signs of ageing, with no nasty side effects, injections or surgery.  There is no down time, and the costs are comparative to other anti-ageing treatments.
The use of cool laser is widely used in cosmetic and medical procedures.  There is no pain or discomfort during treatment.

The treatment combines cool laser therapy with hyaluronic acid.    Photon laser technology is absorbed by the body, which revitalises cells, increases blood supply and oxygen uptake, strengthening the skin tissue matrix leaving skin looking and feeling healthier.

The combination of cool laser therapy and the proven aesthetic benefits of hyaluronic acid, make it an effective anti-ageing treatment.

Hyaluronic acid is produced naturally in the body and is a defining feature of our connective, epithelial and neural tissue.  It contributes to the hydrodynamics of the skin.  It helps keep skin plump and smooth due to its ability to hold 1000 times it’s own weight in water.

Hyaluronic acid diminishes with age.  By the time you reach 40 production of hyaluronic acid is down to half of what a baby manufactures and by the age of 60 it’s down to only 10%.  This decrease 
has an adverse impact on the skin, and so the skin starts to appear dry and wrinkles appear.

Hyaluronic acid is non-toxic and does not irritate the skin and as a result can be used on all skin types.  Previously it had to be injected into the skin but the combination of laser technology means it no longer needs to be an invasive treatment in order to gain the benefits.

You can see improvements after the first treatment, but you will generally need a course of 6-8 treatments, depending on the condition of your skin at the start.

For at least 2 days prior to treatment, you will be requested to drink 1 ½ to 2 litres of water a day, so your body is properly hydrated.

Treatment usually takes about 1 hour and 15 minutes.

Cosmetic application

• Wrinkle reduction
• Skin vitalisation
• Refining of pores
• Wound healing

This treatment is not recommended for the following:

• Photosensitive skin
• If taking cytostatic drugs (these suppress some stages of cell division)
• Immune suppressants containing arsenic and radiotherapy

To make an appoinment please call us on 01273 911500

Beauty facials in Brighton

Here at Little jasmine Therapies and Spa in Brighton we were looking to expand our range of facial treatments ensuring that we are able offer solutions for a variety of skin conditions.

Our search has lead us to an established brand with many years experience in the industry.

Our new partner is Elemis.

Spa in Brighton

Elemis is the leading luxury British spa and skincare brand favoured by as many as 6.5 million spa-goers per year. The successful combination of natural active ingredients with cutting-edge technology has enabled Elemis to bring to market some of the most influential anti-ageing products and professional spa-therapies the beauty industry has ever seen.

With every new product launched and every spa-therapy performed, Elemis’ goal is to address specific skin and body conditions using potent formulations that dynamically treat the skin with powerful results.

Elemis has been the enabler for us to be able to reach out to new customer with either very specific skin concerns and ones that are keen in using an established brand in their weekly facial routine.

We are offering 9 different facials that target specific conditions. Have a look at all our facials following the below links.

Elemis Skin Specific Facials

• Elemis - Herbal Lavender Repair
• Elemis - Fruit Active Glow
• Elemis - Exotic Cream Moisture Dew

 Elemis Advanced Anti-Ageing Facials

• Elemis - Visible Brilliance Facial
• Elemis - Tri-Enzyme Resurfacing Facial
• Elemis - Pro-Collagen Quartz Lift Facial

 Elemis Skin Solutions 

• Elemis - Oxygen Skin Calm Facial
• Elemis - S.O.S Purifying Facial
• Elemis - Modern Skin Facial

 As always we are introducing these new treatments at very low prices compared to competition.

We are also offering a 20% discount on all products and the Elemis Essential Collection (worth £40) with a purchase of 2 full size Elemis Products.

For more information call us on 01273911500

Experience Massage Brighton as you deserve it!

Having an exceptional massage in Brighton experience -

My ideal massage session would combine of the following elements :

A warm welcome to the therapy premises with an offering of tea or water, maybe some slippers and gentle music to help me relax and tune in to the moment.

Followed by a thorough consultation to identify my treatment needs for the session and any long terms treatment plans. 

Best Brighton massage by Little Jasmine Therapies

A mid-sized room with soft lights and a few candles, temperature wise should be approximately 20-25 (°C). Noises from the outside should be eliminated all together.

During the session i would expect from the therapist to ensure that i feel comfortable with the pressure applied and ensure that the temperature and music of the room are to my satisfaction. 

At the end of the session i would expect not to be rushed and able to take my time to recover with an additionl offering of tea or water

Finally i would appreciate the opportunity to offer feedback on my session/therapist in a confidential manner.

Thats my wish list, let me know yours.

Great massage offers in Brighton

Brighton massage offers are quite important for numerous reasons :

• They assist the business to fill in any gaps on days that are fairly quite, even though they result in a lower margin transaction, its much better then nothing at all.

• It helps people to make purchase decisions that they would not normally make by lowering the risk of the transaction.

Quality massage in Brighton

• It also tips the balance in favour of a purchase decision by enhancing the benefits  vs the price of the massage treatments.

• It acts as an acquisition strategy for new customers as a lower risk will entice some consumers to give it a try but the business needs to ensure that the the experience is high quality to have a chance in retaining them.

• Finally, it helps consumers as a whole as offers in one business will usually trigger offers from other competitor businesses resulting in better overall market prices.

Massage offers in Brighton are great but they need to be balanced within the overall marketing strategy framework of the company and financial position, as businesses do need to protect their profit margins which ultimately have a direct impact on the quality of the treatments they offer.

Switching on creativity for the Brighton massage Industry - Part 2

As mentioned on our previous article massage practices in Brighton luck a certain creativity that would have in the long run enabled them to establish Brighton as one of the key places in South East for massage treatments.

Massage in Brighton

The most effective type of creativity in business is focused creativity in other words an insightful approach that is based on concrete evidence and data. Creativity will then act as a lever for differentiating ones’ business from the competition.

Differentiating  ones business/practice requires a fundamental understanding of the following elements,  becoming aware of these elements and how they interact with each other provides a solid base for devising a business strategy:

• Operating environment – this can be defined as the environment a practice is operating in, in other words the city of Brighton in terms of the local economy, infrastructure and relevant government policies  
• Customers – understanding of customer segments and behavioral pattern
• Competition –analyzing competition and their capabilities
• Suppliers – every business has a key set of suppliers from the company that supplies massage oils to therapists that might work for the practice, these are all considered supplies that a practice requires in order to operate effectively.
• Resources – this type of analysis concentrates on the type of resources ( tech capabilities, staff, processes, managerial now-how etc ) that a business might have at its disposal.

There are various tools that can assist even the untrained to structure this type of research such as a Porter’s 5 Forces model and SWAT analysis. Obtaining the data to plug in into these tools might be harder to obtain but its well worth the effort as it can lead to insights that will ensure your business reaches the Holy Grail that every business out there is seeking consciously or unconsciously and that is a sustainable competitive advantage ( SCA) against ones’ competition. 

Spa in Brighton

To phrase it slightly differently, a SCA is what you can do as a business that nobody else ( at a particular cost and quality) in your market can emulate. This type of advantage is what giants are build on like Microsoft, Apple, Coca Cola American Express and other great brands.

Once a good understanding of the above elements has been obtained then it’s time to mix it up. Use a SWOT analysis to  categorize your findings. The SWOT analysis will provide the strengths of the business that you need to invest further, the weaknesses that you need to handle in order to avoid  risks, the opportunities that you need to take advantage of and the threats that you need to remediate immediately.

A very good example of the above is a business that identifies the qualifications of its therapists are superior to its competitors so it pays extra attention in making customers aware of it as that is considered a strength/advantage, on the other hand a weakness can be the lack of a web presence which  requires attention as its a certain weakness when taking into account consumer behavior and trends. An opportunity can be in the form of training and expanding the repertoire of treatments offered and a threat can be the lack of insurance for the treatments offered.

Beauty in Brighton

Join us on our third installment were we discuss how to match your business capabilities and resources with the operating environment and build sustainable competitive advantage in the massage treatments market.

Brighton massage explores - Is Thai Fusion Massage the Ultimate Stress Relief Treatment?

My first Thai Fusion massage in Brighton

"I opened my eyes suddenly. She was smiling at me. I then realized I must have fallen asleep. It was a strange feeling. Refreshed, energized and relaxed, all at the same time. If that is a full body Thai Fusion massage, I want another one.

Brighton Massage by Little Jasmine Therapies

Thai Fusion massage therapy in Brighton is done fully clothed, but nothing restrictive must be worn, I was told. I lay on a futon on the floor. She started by placing his hands on my stomach and closed her eyes, just sensing my energy. Then she started to work her way around my body using all sorts of massage techniques combined with stretching and pulling of my arms and legs.

Massage therapy in Brighton by Little Jasmine Therapies

But the best bit was when she worked around my head and neck and when she moved down my spine with her hands chopping and kneading. My whole body tingled and I felt a rush of energy. I think it was about then that I must have drifted off to sleep." 

Massage in Brighton by Little Jasmine Therapies

What is a full body massage?

The session starts with some questions, existing medical conditions, problems, pain, tension. This builds a case history. If you have a number of regular treatments your case history is kept current with the results of each session.

The Thai Fusion massage technique involves stimulating or relaxing the acupuncture points or meridians of the entire body.

A full body session includes work on the abdomen, shoulders, chest, arms, hands, head, neck, legs, feet and back. You get your arms and legs pushed and pulled. You are kneaded and chopped with hands and static finger pressure is applied at specific points all over your body.

Why do you feel both energized and relaxed?

Your body has a complicated network of energy channels or 'meridians' in which your 'ti' flows. This unseen energy network assumes similar pathways as the nervous system and provides a constant supply of life-giving energy.

And just like a busy freeway, blockages in the flow can occur. But unlike a freeway these constrictions often do not clear naturally, causing local pain, tension, irritation or even illness. And because the meridians connect all the organs together, it can cause problems in other parts of your body too.

Thai Fusion massage removes and clears these blockages, releasing energy, so you feel energized. The massaging techniques have a tremendous relaxing effect on your whole body. This is why you can fall asleep. Releasing all your tension you instantly relax into much deeper levels of mind which border on sleep.

Why Thai Fusion massage is the ultimate stress relief?

Most of us lead busy lives and balancing work, homes, relationships and many other triggers for stress and tension. These triggers build up slowly especially if your life is 'full-on' with little rest and relaxation. You will notice the signs: inability to relax, irritability or you may suffer from insomnia. These are just some of the symptoms.

This overwhelming stress causes body and muscle tension and many in-balances in the way your body  works. In turn, the critical energy that flows around and through your body becomes constricted causing pain and discomfort. We all know the therapeutic value of massage for releasing tension but Thai Fusion massage combines tension release with energy unblocking, all in one session.

Thai Fusion massage therapy in Brighton melts away all your accumulated stress and tension and gives you an energy boost all at the same time. There are not many therapies that can do this and be so enjoyable too.

Massage in Brighton : Dare to be different Part 3 - Conclusions

On this third and last installment of massage in Brighton we will try to associate the “Why” outcome with tangible benefits to your clients and how will this bring success on a personal and professional level.

I think is quite accurate to say that as a massage therapist you are passionate about what you do, you may even be among the majority of those who chose this line of work because you were answering the same noble calling - to heal the world. That's the difference between what you do, and why you do it.

But, how do you translate your "why" you do what you do into “How” it helps your clients to lead better and healthier lives? How do you get that communicated into actual benefits for your customers? 

Think about it, all of the greatest businesses in the world don't just offer a service or product, they offer to their customers an experience and at the core of it all, and those that do it well, offer an chance to be a part of something bigger. Your "why" is that something bigger.

Let's see a real world example like the Apple business. Why do you believe they have such a loyal, customer base, and control such a big part of their market? They don't just sell electronics devices they offer a unique experience and an opportunity to be a part of something larger. If Apple were like everyone else, a marketing message from them might sound like this: "We make great computers. They're beautifully designed, and simple to use. Want to buy one?" And that's how many of us communicate. We say what we do, or how we're different or how we're better, and expect someone to take action based on that. But it's not inspiring.

Now, here's how Apple actually communicates: "In everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed and simple to use. We just happen to make great computers. Want to buy one?" Do you see how this is completely different? That's a perfect example of leading with "why" and how the why benefits the customer.

In order put your "why" across effectively into that experience and make it so the customers see, feel and understand how it benefits them, remember to see it from their point of view. "How is my “why” going to help them?" When you lead with “why” you do what you do and how it's going to benefit them and you share this beneficial vision to others, you will attract more people who share that same desire. Furthermore, those people are going to happily pay a premium to have an ongoing relationship with you. People want to know YOU. When customers want to work with you, it's because of your connection, the rapport, what is unique and fascinating about you, and ultimately, how they feel by associating themselves with you. Of course, it's important to be able to massage people well, but remember, at the end of the day, they buy YOU, not your massage service.

By sharing how your “why” benefits them you are creating a bond. Remember that saying "no one care how much you know until they know how much you care?" Your why you do what you do to benefit your customer shows them how much you care. Clarify translating your "why" into actual benefits for your customer, on the same piece of paper answer these next 3 questions:

• What vision do I have for my life and of the world, and how does massage play into that?
• How does massage improve other people's lives?
• What aspect of massage do I love the most?

Once you have answered these questions you should have your “why” and how it benefits your customers. This is important because people are starting to care less and less about what a business does and more and more about the people behind the show, who they are, and what they stand for.

So, that's the secret. Lead with your “why” and how it benefits your clients and you will reap all of the rewards that come with having the business of your dreams. Live your passion and serve millions of people around the world simply by sharing your “why”.