Owning
a thriving massage practice in Brighton with a developed base of recurring clients, or
just starting to get clients? This next few lines will try to summarize known
secrets that will enable you to get more joy from your work, get more clients,
ultimately make more money doing what you love, and show how online marketing
allows you some of the best ways to achieve those goals.
Every
successful marketing campaign should always lead with your WHY. "Why are
you doing what you are doing?" It sounds simple, right? But if you want to
be an accomplished massage practitioner, you must identify a way to separate
yourself from your competitors. There are about 50,000 registered massage
therapists in the U.K. alone ... and guess what they all have in common?
They
massage!!
So,
if you need to stand out from the crowd and have customers wanting to be treated
by you rather than any of the other countless massage therapists out there, do
not just tell people what you do, tell people why you do it. This is the angle
that will if managed appropriately will lead to a competitive advantage, an
edge over other practitioners..
It’s
true that the world of business is undergoing a completely revolutionary shift.
The rules and practices are changing and a rapid rate. Operations that focus exclusively
on the bottom line will go away and soon be forgotten. It would be safe to
assume that most of you reading this article you were first drawn to massage because you
had a passion to heal others, right? And if you are just starting out, you have
invested countless hours in your training and education. And if you have been
in business for a few years, lets add a few more hours of continuing education
to fuel the inspiration that keeps you focused on why you continue to do what
you do. But it goes beyond that. You need to fully and comprehensively
understand the "Why" as for most people in the profession, it isn't
about the money.
Consider
this, if the massage profession is so inspiring, why is it estimated that 7,000
out of the total 50.000 leave the profession each year? To put it in other
words, that means more than one out of every six massage practitioners will
leave the profession this year, and this is not because they don't enjoy it, but
simply because they do not know how to translate their "why" they do
what they do into how it helps their customers and potential customers lead
better, healthier and more energised lives.
On
our next instalment we will be advising on how to make this all important
change in mentality and turn your Brighton massage therapy practice around.
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