Great massage offers in Brighton

Brighton massage offers are quite important for numerous reasons :

• They assist the business to fill in any gaps on days that are fairly quite, even though they result in a lower margin transaction, its much better then nothing at all.

• It helps people to make purchase decisions that they would not normally make by lowering the risk of the transaction.

Quality massage in Brighton

• It also tips the balance in favour of a purchase decision by enhancing the benefits  vs the price of the massage treatments.

• It acts as an acquisition strategy for new customers as a lower risk will entice some consumers to give it a try but the business needs to ensure that the the experience is high quality to have a chance in retaining them.

• Finally, it helps consumers as a whole as offers in one business will usually trigger offers from other competitor businesses resulting in better overall market prices.

Massage offers in Brighton are great but they need to be balanced within the overall marketing strategy framework of the company and financial position, as businesses do need to protect their profit margins which ultimately have a direct impact on the quality of the treatments they offer.

Switching on creativity for the Brighton massage Industry - Part 2

As mentioned on our previous article massage practices in Brighton luck a certain creativity that would have in the long run enabled them to establish Brighton as one of the key places in South East for massage treatments.

Massage in Brighton

The most effective type of creativity in business is focused creativity in other words an insightful approach that is based on concrete evidence and data. Creativity will then act as a lever for differentiating ones’ business from the competition.

Differentiating  ones business/practice requires a fundamental understanding of the following elements,  becoming aware of these elements and how they interact with each other provides a solid base for devising a business strategy:

• Operating environment – this can be defined as the environment a practice is operating in, in other words the city of Brighton in terms of the local economy, infrastructure and relevant government policies  
• Customers – understanding of customer segments and behavioral pattern
• Competition –analyzing competition and their capabilities
• Suppliers – every business has a key set of suppliers from the company that supplies massage oils to therapists that might work for the practice, these are all considered supplies that a practice requires in order to operate effectively.
• Resources – this type of analysis concentrates on the type of resources ( tech capabilities, staff, processes, managerial now-how etc ) that a business might have at its disposal.

There are various tools that can assist even the untrained to structure this type of research such as a Porter’s 5 Forces model and SWAT analysis. Obtaining the data to plug in into these tools might be harder to obtain but its well worth the effort as it can lead to insights that will ensure your business reaches the Holy Grail that every business out there is seeking consciously or unconsciously and that is a sustainable competitive advantage ( SCA) against ones’ competition. 

Spa in Brighton

To phrase it slightly differently, a SCA is what you can do as a business that nobody else ( at a particular cost and quality) in your market can emulate. This type of advantage is what giants are build on like Microsoft, Apple, Coca Cola American Express and other great brands.

Once a good understanding of the above elements has been obtained then it’s time to mix it up. Use a SWOT analysis to  categorize your findings. The SWOT analysis will provide the strengths of the business that you need to invest further, the weaknesses that you need to handle in order to avoid  risks, the opportunities that you need to take advantage of and the threats that you need to remediate immediately.

A very good example of the above is a business that identifies the qualifications of its therapists are superior to its competitors so it pays extra attention in making customers aware of it as that is considered a strength/advantage, on the other hand a weakness can be the lack of a web presence which  requires attention as its a certain weakness when taking into account consumer behavior and trends. An opportunity can be in the form of training and expanding the repertoire of treatments offered and a threat can be the lack of insurance for the treatments offered.

Beauty in Brighton

Join us on our third installment were we discuss how to match your business capabilities and resources with the operating environment and build sustainable competitive advantage in the massage treatments market.

Is the massage industry in Brighton creative enough?

Massage in Brighton lucks creativity, although the market is tremendously fragmented with many providers where you would normally expect a great deal of diversity it does not deliver that very important differentiation factor that would have made Brighton the Mecca of massage practices in the South East.

Thai massage in Brighton by Little Jasmine Therapies

Lets outline the different type of establishments or practices  you have within the Brighton massage industry :

Hotels with spa facilities

Beauty salons that provide massage treatments

Exclusive massage treatment establishments

Individuals that practice from home

Mobile massage therapists

Thai oil massage in Brighton by Little Jasmine Therapies

All of the above offer more or less the same type of treatments

Deep tissue massage

Sports massage

Swedish massage

Thai massage

Reflexology

Remedial massage

Pregnancy massage

Obviously the skills and competency of the massage therapists is an all important factor that distinguishes good from bad practices but it should not be the only basis of differentiation therapists and owners should strive for.

Hot Stone Massage in Brighton by Little Jasmine therapies

Differentiating your business from the competitions takes a lot more, from the type of advertisement and communications to the aesthetic of the business premises and loyalty programmes that professionals engineer and beyond. Differentiation must also come within the treatments themselves in other words innovation on the work place should take the driving seat amongst strategies employed within the industry.

Signature massage treatments is one of the manifestations of the paradigm outlined above but it should be more diverse and radical both vertically and horizontally.   

Join us on the next segment of the discussion where we will be outlining concrete strategies to bring about the creative revolution that is so much required if Brighton is to be a strong competitor in the industry.

Brighton massage explores - Is Thai Fusion Massage the Ultimate Stress Relief Treatment?

My first Thai Fusion massage in Brighton

"I opened my eyes suddenly. She was smiling at me. I then realized I must have fallen asleep. It was a strange feeling. Refreshed, energized and relaxed, all at the same time. If that is a full body Thai Fusion massage, I want another one.

Brighton Massage by Little Jasmine Therapies

Thai Fusion massage therapy in Brighton is done fully clothed, but nothing restrictive must be worn, I was told. I lay on a futon on the floor. She started by placing his hands on my stomach and closed her eyes, just sensing my energy. Then she started to work her way around my body using all sorts of massage techniques combined with stretching and pulling of my arms and legs.

Massage therapy in Brighton by Little Jasmine Therapies

But the best bit was when she worked around my head and neck and when she moved down my spine with her hands chopping and kneading. My whole body tingled and I felt a rush of energy. I think it was about then that I must have drifted off to sleep." 

Massage in Brighton by Little Jasmine Therapies

What is a full body massage?

The session starts with some questions, existing medical conditions, problems, pain, tension. This builds a case history. If you have a number of regular treatments your case history is kept current with the results of each session.

The Thai Fusion massage technique involves stimulating or relaxing the acupuncture points or meridians of the entire body.

A full body session includes work on the abdomen, shoulders, chest, arms, hands, head, neck, legs, feet and back. You get your arms and legs pushed and pulled. You are kneaded and chopped with hands and static finger pressure is applied at specific points all over your body.

Why do you feel both energized and relaxed?

Your body has a complicated network of energy channels or 'meridians' in which your 'ti' flows. This unseen energy network assumes similar pathways as the nervous system and provides a constant supply of life-giving energy.

And just like a busy freeway, blockages in the flow can occur. But unlike a freeway these constrictions often do not clear naturally, causing local pain, tension, irritation or even illness. And because the meridians connect all the organs together, it can cause problems in other parts of your body too.

Thai Fusion massage removes and clears these blockages, releasing energy, so you feel energized. The massaging techniques have a tremendous relaxing effect on your whole body. This is why you can fall asleep. Releasing all your tension you instantly relax into much deeper levels of mind which border on sleep.

Why Thai Fusion massage is the ultimate stress relief?

Most of us lead busy lives and balancing work, homes, relationships and many other triggers for stress and tension. These triggers build up slowly especially if your life is 'full-on' with little rest and relaxation. You will notice the signs: inability to relax, irritability or you may suffer from insomnia. These are just some of the symptoms.

This overwhelming stress causes body and muscle tension and many in-balances in the way your body  works. In turn, the critical energy that flows around and through your body becomes constricted causing pain and discomfort. We all know the therapeutic value of massage for releasing tension but Thai Fusion massage combines tension release with energy unblocking, all in one session.

Thai Fusion massage therapy in Brighton melts away all your accumulated stress and tension and gives you an energy boost all at the same time. There are not many therapies that can do this and be so enjoyable too.

Massage in Brighton : Dare to be different Part 3 - Conclusions

On this third and last installment of massage in Brighton we will try to associate the “Why” outcome with tangible benefits to your clients and how will this bring success on a personal and professional level.

I think is quite accurate to say that as a massage therapist you are passionate about what you do, you may even be among the majority of those who chose this line of work because you were answering the same noble calling - to heal the world. That's the difference between what you do, and why you do it.

But, how do you translate your "why" you do what you do into “How” it helps your clients to lead better and healthier lives? How do you get that communicated into actual benefits for your customers? 

Think about it, all of the greatest businesses in the world don't just offer a service or product, they offer to their customers an experience and at the core of it all, and those that do it well, offer an chance to be a part of something bigger. Your "why" is that something bigger.

Let's see a real world example like the Apple business. Why do you believe they have such a loyal, customer base, and control such a big part of their market? They don't just sell electronics devices they offer a unique experience and an opportunity to be a part of something larger. If Apple were like everyone else, a marketing message from them might sound like this: "We make great computers. They're beautifully designed, and simple to use. Want to buy one?" And that's how many of us communicate. We say what we do, or how we're different or how we're better, and expect someone to take action based on that. But it's not inspiring.

Now, here's how Apple actually communicates: "In everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed and simple to use. We just happen to make great computers. Want to buy one?" Do you see how this is completely different? That's a perfect example of leading with "why" and how the why benefits the customer.

In order put your "why" across effectively into that experience and make it so the customers see, feel and understand how it benefits them, remember to see it from their point of view. "How is my “why” going to help them?" When you lead with “why” you do what you do and how it's going to benefit them and you share this beneficial vision to others, you will attract more people who share that same desire. Furthermore, those people are going to happily pay a premium to have an ongoing relationship with you. People want to know YOU. When customers want to work with you, it's because of your connection, the rapport, what is unique and fascinating about you, and ultimately, how they feel by associating themselves with you. Of course, it's important to be able to massage people well, but remember, at the end of the day, they buy YOU, not your massage service.

By sharing how your “why” benefits them you are creating a bond. Remember that saying "no one care how much you know until they know how much you care?" Your why you do what you do to benefit your customer shows them how much you care. Clarify translating your "why" into actual benefits for your customer, on the same piece of paper answer these next 3 questions:

• What vision do I have for my life and of the world, and how does massage play into that?
• How does massage improve other people's lives?
• What aspect of massage do I love the most?

Once you have answered these questions you should have your “why” and how it benefits your customers. This is important because people are starting to care less and less about what a business does and more and more about the people behind the show, who they are, and what they stand for.

So, that's the secret. Lead with your “why” and how it benefits your clients and you will reap all of the rewards that come with having the business of your dreams. Live your passion and serve millions of people around the world simply by sharing your “why”.

Massage in Brighton – Dare to be different – the big “WHY”

On our previous massage in Brighton article we ve touched upon what power of understanding the “WHY” someone would get involved in the massage treatments business and the need to differentiate.

  
On this second installment we will talk about the strategies to employ to bring about these changes

Start now by getting a pen and a piece of paper. Start by completing a list of your professional, personal and financial "whys."

A professional "why" might be you want to educate 100 people on the benefits of massage within over the next few months. A personal "why" could be that you would like to make a difference in someone's life. A financial "why" could be that you would like to be able to offer free massages once a month to a woman's shelter. Or, your financial "why" might even be something to the effect of you want to stop working your other part-time job and do massage full-time. They can be as straightforward or complex as you want them to be. Take 10min and complete this exercise now.

This is a very helpful exercise to repeat on a frequent basis as your business becomes bigger as your "whys" will evolve or in some cases get much different than when you first started. You can expand on the exercise by even having all of your team members within your organization complete.

As you are going through this passage think of three other therapists you might know, perhaps ones you have trained with back at school or attended a class with or just met along your professional journey. Now, which one of you will not be practicing massage a year from now? That is a very sobering thought, but not to worry, if you are reading this and want to make some simple changes you are on the right path. 

The core purpose of sharing these ideas is to provide some simple steps to create, not only the massage practice you really want, but also the life you truly longing for. A successful massage practice just happens to be in the picture.

Since you have a nice list of reasons on why you do what you do, let's try to take a step further. Being a massage therapist and simply massaging people is one thing, but being a massage therapist and your deepest desire for improving other people's lives fuels a cause and a bigger mission is completely different.

On the third and last installment we connect the “Why” outcome with actual benefits to your customers and how will this bring success to a personal and professional level.

Massage in Brighton: Dare to Be different

Owning a thriving massage practice in Brighton with a developed base of recurring clients, or just starting to get clients? This next few lines will try to summarize known secrets that will enable you to get more joy from your work, get more clients, ultimately make more money doing what you love, and show how online marketing allows you some of the best ways to achieve those goals.  

Every successful marketing campaign should always lead with your WHY. "Why are you doing what you are doing?" It sounds simple, right? But if you want to be an accomplished massage practitioner, you must identify a way to separate yourself from your competitors. There are about 50,000 registered massage therapists in the U.K. alone ... and guess what they all have in common?

They massage!!

So, if you need to stand out from the crowd and have customers wanting to be treated by you rather than any of the other countless massage therapists out there, do not just tell people what you do, tell people why you do it. This is the angle that will if managed appropriately will lead to a competitive advantage, an edge over other practitioners..

It’s true that the world of business is undergoing a completely revolutionary shift. The rules and practices are changing and a rapid rate. Operations that focus exclusively on the bottom line will go away and soon be forgotten. It would be safe to assume that most of you reading this article  you were first drawn to massage because you had a passion to heal others, right? And if you are just starting out, you have invested countless hours in your training and education. And if you have been in business for a few years, lets add a few more hours of continuing education to fuel the inspiration that keeps you focused on why you continue to do what you do. But it goes beyond that. You need to fully and comprehensively understand the "Why" as for most people in the profession, it isn't about the money.

Consider this, if the massage profession is so inspiring, why is it estimated that 7,000 out of the total 50.000 leave the profession each year? To put it in other words, that means more than one out of every six massage practitioners will leave the profession this year, and this is not because they don't enjoy it, but simply because they do not know how to translate their "why" they do what they do into how it helps their customers and potential customers lead better, healthier and more energised lives.

On our next instalment we will be advising on how to make this all important change in mentality and turn your Brighton massage therapy practice  around.