Massage in Brighton – Dare to be different – the big “WHY”

On our previous massage in Brighton article we ve touched upon what power of understanding the “WHY” someone would get involved in the massage treatments business and the need to differentiate.

  
On this second installment we will talk about the strategies to employ to bring about these changes

Start now by getting a pen and a piece of paper. Start by completing a list of your professional, personal and financial "whys."

A professional "why" might be you want to educate 100 people on the benefits of massage within over the next few months. A personal "why" could be that you would like to make a difference in someone's life. A financial "why" could be that you would like to be able to offer free massages once a month to a woman's shelter. Or, your financial "why" might even be something to the effect of you want to stop working your other part-time job and do massage full-time. They can be as straightforward or complex as you want them to be. Take 10min and complete this exercise now.

This is a very helpful exercise to repeat on a frequent basis as your business becomes bigger as your "whys" will evolve or in some cases get much different than when you first started. You can expand on the exercise by even having all of your team members within your organization complete.

As you are going through this passage think of three other therapists you might know, perhaps ones you have trained with back at school or attended a class with or just met along your professional journey. Now, which one of you will not be practicing massage a year from now? That is a very sobering thought, but not to worry, if you are reading this and want to make some simple changes you are on the right path. 

The core purpose of sharing these ideas is to provide some simple steps to create, not only the massage practice you really want, but also the life you truly longing for. A successful massage practice just happens to be in the picture.

Since you have a nice list of reasons on why you do what you do, let's try to take a step further. Being a massage therapist and simply massaging people is one thing, but being a massage therapist and your deepest desire for improving other people's lives fuels a cause and a bigger mission is completely different.

On the third and last installment we connect the “Why” outcome with actual benefits to your customers and how will this bring success to a personal and professional level.